Storyline : This Diwali, cinema lovers are in for a treat. They have the option of choosing between three big releases – Akshay Kumar’s Housefull 4, Taapsee Pannu and Bhumi Pednekar’s Saand Ki Aankh and Rajkummar Rao and Mouni Roy’s Made In China.

But Housefull 4 clearly takes the cake. The craze around the Akshay Kumar-starrer is massive, given that it is the fourth installment of the Housefull franchise. The regulars – Akshay and Riteish Deshmukh make comeback in this laugh riot. Apart from them, the film also stars Bobby Deol, Kriti Sanon, Kriti Kharbanda, Pooja Hegde and Chunky Panday in important roles.

But Housefull 4 clearly takes the cake. The craze around the Akshay Kumar-starrer is massive, given that it is the fourth installment of the Housefull franchise. The regulars – Akshay and Riteish Deshmukh make comeback in this laugh riot. Apart from them, the film also stars Bobby Deol, Kriti Sanon, Kriti Kharbanda, Pooja Hegde and Chunky Panday in important roles.

According to early estimates, Housefull 4 has bagged Rs 19.08 crore at the box office on day one itself. Friday’s holiday for Dhanteras has proven to be advantageous for Housefull 4. The Akshay Kumar-starrer is expected to perform exceptionally well over the weekend, too, given the Diwali holiday.

Watch Housefull 4 trailer here:

Housefull 4 is a slapstick comedy about reincarnation. Each actor in the film play a double role – one based in present times of 2019, while the other is rooted in 1419, 600 years ago. During the promotion of the film, Akshay Kumar had individually released dual posters of all his co-stars – Riteish, Bobby, Kriti Sanon, Kriti Kharbanda and Pooja Hegde.

At the grand trailer launch, the cast of Housefull 4 had made an appearance in their 1419 avatar, decked in kingly costumes, to give the audience a feel of what to expect in the theatres. The cast has promoted the film extensively on social media, but perhaps the most unique promotional strategy was Promotion on Wheels, in collaboration with the Indian Railways. Here, the cast and crew of Housefull 4 had boarded a special train from Mumbai Central along with select persons from the media and arrived in Delhi the next day.